Carpenter website: what to put on it and how to start one

A carpenter's website has one job: let someone with a door that sticks or a kitchen to fit decide in a minute that you are the right person to call. That takes five things on the page. What you build and fix, where you work, how a job starts, what it roughly costs, and how to reach you. Everything else is extra.

Start with the work, in words a customer would use. "Kitchens, wardrobes and stairs" says more than "bespoke joinery solutions". Then name the small jobs too. Many people with a sticking door or a loose skirting board never call because they think it is too small for a carpenter. One line like "I also take small jobs: doors, skirting, floors" brings those calls in.

Say where you work, as a place a customer recognises. A city, a few districts, or "within 30 minutes of the centre". If you travel further for bigger jobs, say that in the same sentence. A visitor from the next town should not have to guess.

Then describe how a job starts. This is what most carpenter pages leave out, and it is what a nervous first-time customer wants to know. Do you come out to measure? Is the visit free? How soon do they get a quote, and in what form? Write the real steps in two or three sentences. If you need photos of the room before you can say anything, ask for them on the page.

Prices are your call, and I would give a rough line rather than none. Carpentry is hard to price without seeing the job, and customers know it. An hourly rate and "materials at cost" is honest and enough. The numbers in the example below are invented, so do not copy them; write yours.

Be careful with claims. Leave out guarantees you do not give in writing, certifications you do not hold and words like "best" or "cheapest". If you are a member of a trade body or carry insurance and you want to say so, name it exactly as it is on your paper.

How do customers reach you? On a Klarhimmel page today, a phone number and an email address become tap-to-call and tap-to-write links, so put them near the top. There is no contact form, booking calendar or payment on the page yet, and I would rather tell you now. One line does the work: "call or email, I reply the same day".

Photos of your own work help more than anything else on a carpenter's page, and only real ones. Without a photo the page opens with your words, not an empty picture box. When you have pictures of finished jobs, they are worth more than any sentence above.

With Klarhimmel you describe the business in your own words and the first page is built from what you wrote. What you did not tell it is left out, not made up, so read it through on your phone and correct anything that is not true. Changes are plain sentences, like "add that I build stairs" or "move the phone number to the top". A kept page goes live at a Klarhimmel address, free, with a small "Made with Klarhimmel" line. Your own domain is not part of that yet, and a page alone will not make you show up on Google.

Below is a sample description for an invented carpenter, Holm Snickeri, with made-up rates. The link fills the box on our Business Launcher page with this text. Change the name, area and rates to yours, then press Enter yourself. Nothing is built until you do.

Try a carpenter description in the box

For getting found, read the article on getting found.