What we believe
Felix Hellström
Founder, Klarhimmel
Klarhimmel is one founder and a team of AI agents. We own two businesses, Klar Studio and Klar Builder, and a growing set of products. This page is how we think: what we will do, what we won’t, and why. It is for anyone who might work with us, buy from us or write about us.
Not every line is true of us yet. It describes the company we are building, and we hold ourselves to it as we grow.
“AI didn’t kill software. It gave us the ability to deliver more complex solutions faster, better and cheaper.” Felix Hellström, founder
Nobody to answer to but our customers
We own Klarhimmel outright. That decides almost everything else on this page.
Independence
No investors, no board of directors, no eyes on an exit. Freedom like that is wasted on safe bets, so we use it to try what nobody would give us permission to try.
Stayups
Startups are built to be sold. We build companies to keep: ones that know what they are, pay their own way and are still here when you need them.
The Fortune 5,000,000
Most software chases the Fortune 500. We work for the other five million: small and mid-sized businesses everywhere, the ones that get the least attention.
Built for the long run
A company lasts only as long as its money and its people do.
Profit driven
Plenty of tech companies grow by losing money. We do it the plain way: bring in more than we spend, every year. It is how we keep our promises for decades.
8/8/8
Eight hours of work, eight of life, eight of sleep. Our AI agents can take the night shift; people shouldn’t. Being tired is not a badge of honour.
Bury the hustle
Grinding yourself down for months is not commitment, it is poor planning. Do a solid day’s work, then close the laptop and live.
Companies are not families
A company that calls itself a family usually wants your weekends. We would rather be an ally of the family you already have.
Attention is what we spend
Time is easy to count. Focus is what gets the work done.
Hours aren’t equal
An hour cut into four pieces is not an hour. We guard long, unbroken stretches, because that is where good work happens.
notASAP
Very little needs an answer this minute. Expecting instant replies wears people down and makes the work worse. Calm beats urgent.
Meetings are not free
An hour with six people costs six hours. Most meetings could have been a well-written note, so we write first and meet last.
Be selective
Saying no closes one door. Saying yes closes many others. We say yes rarely, and mean it.
ROMO
The relief of missing out. We don’t need to keep up with every trend, thread and launch. Missing what doesn’t matter is a gift, not a loss.
Small, and written down
Every extra person and every extra conversation is one more chance to be misunderstood.
Small teams
One founder and a team of AI agents. Some of the sharpest teams in the world, like the quant desks at big hedge funds, are tiny. Size is not skill.
Communication
Most problems at work are misunderstandings: if something can be read two ways, it will be. So we write clearly and keep every decision on record with its reason.
No office
We don’t rebuild the office over video. Fewer meetings, more writing and more trust, from wherever you do your best work.
On repeat
New ideas take years of saying before anyone really hears them. So we will keep saying these, again and again.
Plan short, decide slowly
Nobody knows the future, so we keep our guesses small and our judgement rested.
Planning is guessing
A plan is a guess, and a long plan is a long guess. Three years becomes three weeks. We plan often, and the plans get better.
Klar
Klar is Swedish for clear, and for done. We fix the deadline and the budget. When something has to give, we cut scope, never add time or people.
Sleep on it
At the end of a long day everything looks finished. The next morning tells the truth. Big calls wait a night.
Context over consistency
Doing it the way we did last time is comfortable. We would rather do what fits the situation in front of us.
Goals
Goals set for who we are today feel small by the time we reach them. We set ours for the people we will be when we get there.
Kick in the face, kick in the ass
The things that stop us cold are often what push us forward. A crisis is a terrible thing to waste.
How we treat people
Customers, colleagues and competitors are people, not targets.
We don’t sell you
We make money when you pay for what we make. We never sell your data or use it to aim ads at you. That is the whole deal.
Work is not war
We don’t conquer markets, capture customers or crush competitors. Business is not a battlefield, and talking as if it were makes everyone worse.
Easy?
It is tempting to call other people’s work easy. It rarely is. We assume every job has more to it than we can see.
Pay people, not addresses
The same role gets the same pay, wherever in the world you live. We pay for the work, not the postcode.
