Gardener website: what to put on it and how to start one

A gardener's website needs to tell a busy homeowner three things: what garden work you do, whether you come regularly or once, and whether you cover their street. Add a rough price and a phone number and the page has done its job. Most people looking for a gardener want the hedge done this month, not a brochure.

List the work in the words people search with. Lawn mowing, hedge trimming, weeding, planting, leaf and seasonal clean-ups, green waste removal. If you also do bigger jobs like new beds, paving or tree work, name them, and if you do not, leave them out. A customer with a tree to fell is better off knowing now.

Say whether you take one-off jobs, regular visits or both. Regular customers are the backbone of most garden businesses, so make it easy to ask for: "every one, two or four weeks" is a clear line. If you have a waiting list in spring, it is fine to say that too.

Name your area as suburbs or towns people recognise. Gardeners often lose a lot of time on travel, so it is reasonable to say "within 10 km of the centre" and leave it there.

Prices are yours to set, and an hourly rate or a "from" price is enough. Say what is included, such as taking away green waste, because that is the question people ask next. The rate in the example below is invented.

Be careful with claims. Leave out anything you would not put in writing, like "guaranteed results", and any licence or qualification you do not hold. If you hold one that matters for the work, such as for tree work or chemical use, name it exactly as on your paper.

How do people book? On a Klarhimmel page today, a phone number and an email address become tap-to-call and tap-to-write links. There is no contact form, booking calendar or payment on the page yet. Put the number high up and write how you like to be reached: "call or email to book a first visit".

Photos of gardens you look after help, if you have the owner's permission and they are your own. Without a photo the page opens with your words, not an empty picture box, so start without them if you need to.

With Klarhimmel you describe your business in your own words and a first page is built from what you wrote. What you did not tell it is left out, not made up. Read it through on your phone and correct anything that is not true, in plain sentences such as "add that we take away green waste". A kept page goes live at a Klarhimmel address, free, with a small "Made with Klarhimmel" line. Your own domain is not part of that yet, and a page alone will not bring Google searches your way.

Below is a sample description for an invented gardener, Green Gate Gardens, with a made-up rate. The link fills the box on our Business Launcher page with this text. Change the name, area and prices to yours, then press Enter yourself. Nothing is built until you do.

Try a gardener description in the box

For getting found, read the article on getting found.