How to create a website with AI
Felix Hellström
Founder, Klarhimmel
You can ask an AI to make a website for your business today, and the first page will look fine. The part that decides whether it is any good is the few sentences you give it, and what you check afterwards. Here is how I would go about it if the business were mine.
Start by writing the description before you open any tool. Two or three sentences are enough. Say what the business is called, what you sell, who it is for and where you are. "Maja's Bakery (an invented example) is a family bakery in Uppsala. We bake sourdough, cardamom buns and cakes to order. Open Tuesday to Saturday, 7 to 15." That is already a page. Say it the way you would tell a new neighbour, not the way a brochure would.
Then put in the facts a customer looks for first. Opening hours, the street address, a phone number, and your prices if you are happy to show them. People come to a small business's site to find out if you are open and how to reach you. A beautiful hero image that hides the phone number is a worse page than a plain one with the number at the top.
Say what you do not want, too. If you do not take bookings online, say so, or the page may suggest something you cannot deliver. If you do not want prices public, leave them out and say "ask for a quote".
Now to what AI gets wrong, because it does get things wrong. The common failure is that it fills gaps. You forget to mention your hours, and the tool writes "Open Monday to Friday 9 to 17" because that is what most businesses have. It invents a founding year, a "family-owned since 1998", a customer quote, a certification. It all reads smoothly, so you do not notice until a customer turns up on a Sunday. A tool that writes from a pattern will often pick the likely sentence over the true one.
Ours is built to be careful about this. Contact details and facts it does not know, such as the address, phone number, email, opening hours and photos, stay as visible gaps for you to fill in instead of being guessed. It does write general wording around what you said, and it may pick a name or a few offerings if you left them out, so read it and correct anything that is not yours. A gap you skim past is still a problem.
So the checking is the other half of the job. Read the page once as a stranger would, with your phone in your hand. Is the business name spelt right? Are the hours right, including the odd days? Is the phone number the one you answer? Does the address match what is on your door and on Google Maps? Click every link and button. If a sentence claims something you have not said, such as an award or a number of years, take it out. Ask yourself whether you would be comfortable saying every line out loud to a customer.
Changes are the easy part. You write them as you would ask a colleague: "put the phone number at the top", "change the Saturday hours to 8 to 14", "remove the line about delivery". You do not need to touch any code. Do a few rounds. The first version is a draft, and most of the good pages I have seen came from the third or fourth round of small corrections.
Last, think about where it lives. A kept page on Klarhimmel goes live at a Klarhimmel address, with a small "Made with Klarhimmel" line at the bottom, free. Your own domain comes with the Starter plan when it opens. So today it is a good place to send people from an Instagram bio, a printed card or a message, and a fair way to see whether you like having a page at all. It does not, on its own, make your business appear when someone searches on Google. That is a separate job, and I wrote about what you can do yourself in the article on getting found.
If you want to try it, the shortest way is to paste a description like the one below into the box at the top of our Business Launcher page. It fills the box for you, and nothing is built until you press Enter yourself.
