Painter and decorator website: what to put on it and how to start one

A painter's website should answer the four questions a homeowner has before they call: do you do this kind of job, do you come to my area, how does the quote work, and how long will my house be a mess. Put those on the page in plain words and add a way to reach you. That is the whole site.

Start with what you paint. Inside, outside or both. Walls only, or also woodwork, doors and windows. Wallpaper. Small repairs before painting, like filling cracks. A customer looking at a damp, cracked hallway wants to see that you handle the prep, not only the paint. If there is work you do not take, such as roofs or industrial jobs, saying so saves both of you a call.

Name your area as places people know. A city and the towns around it, or a list of districts. If you charge for travel outside it, say so in the same line.

Then explain the quote. Most painters quote after seeing the job, and customers are fine with that if they know what happens. Is the visit free? How soon after it do they get a price, and is it fixed or by the day? Two or three sentences are enough.

Say how long typical jobs take. "Most rooms take one to two days" or "an outside job takes about a week, weather allowing" tells people when their life is back to normal, and it is something few painter pages say. If you clear up every evening or cover the floors, that is worth a line too.

Be careful with promises. A painter's page is no place for "lasts ten years" unless you give that in writing, and no place for brand names of paint you do not always use. If you are insured or belong to a trade body, name it exactly as on your paper. If you are unsure, leave it out.

How do people reach you? On a Klarhimmel page today, a phone number and an email address become tap-to-call and tap-to-write links. There is no contact form, booking or payment on the page yet. Put the number near the top with one line, "call or email for a free visit".

Before-and-after photos of your own jobs are the strongest thing a painter can show, and only real ones. Without a photo the page opens with your words, not an empty picture box, so it is fine to start without them and add them later.

With Klarhimmel you describe your business in your own words and a first page is built from what you wrote. What you did not tell it is left out, not made up. Read it once on your phone and correct anything that is not true, in plain sentences such as "add that we do wallpaper". A kept page goes live at a Klarhimmel address, free, with a small "Made with Klarhimmel" line. Your own domain is not part of that yet, and the page alone will not put you on Google's first page.

Below is a sample description for an invented firm, Northside Painting. The link fills the box on our Business Launcher page with this text. Change the name, area and details to yours, then press Enter yourself. Nothing is built until you do.

Try a painter description in the box

For getting found, read the article on getting found.