Personal trainer website: what to put on it and how to start one

A personal trainer's website does not need to be big. A stranger arrives from your Instagram bio or a friend's message and wants four answers fast: who do you train, where, what does a first session look like, and what does it cost. If the page answers those, it is doing its job. Here is how I would write it if I were you.

Start with who you coach, in one sentence, in plain words. "I train adults who are new to the gym." "I coach people returning to exercise after a break." Say it the way you would to someone at a party. Skip the grand promise. A page that says who you work with lets the right person recognise themselves, and it lets the wrong person move on without wasting your time.

Then say where. Many solo trainers work in more than one place, and visitors cannot guess it. Write the real week: "Mondays at the park by the river, Thursdays at the gym on the second floor, online on request." Name the place so a client can find it, and change the line when it moves. If you only coach online, say that and say which days you take clients.

Next, describe a first session as a few calm sentences. This is the part most trainer pages skip, and it is the part a nervous newcomer wants most. What happens when they turn up? Maybe it starts with a short chat, then a walk-through of a few movements, then a plan for the next weeks. Maybe you ask them to bring water and wear shoes they can move in. Write what you actually do. A free intro chat is a fair thing to offer if you offer it, but only put it on the page if it is true.

Prices are yours to set, and I would show them. People are shy about asking what personal training costs. Plain lines work: "single session 600 kr, ten-session card 5 000 kr". Those numbers are placeholders from the example below, not a guide to what you should charge. If you give a price for pairs or small groups, add it. If a price depends on the place, write "from".

Be careful with what you promise. A trainer page is not a place for results, before-and-after claims or a number of kilos. It is also not a place for a qualification you do not hold. If you have a certificate or a club membership you are happy to show, name it exactly as it appears on your paper. If you are unsure, leave it out. The page should say what you do, not what you hope to be believed.

Now the question trainers ask first: can people book and pay on the page? Not on ours today. There is no booking calendar and no payment, and I would rather say so now than let you find out after you have shared the link. What trainers do instead is simple. Put your phone number or email address near the top, as those two become tap-to-call and tap-to-write links, and write one line, "message me to book, I reply the same day". A messaging handle or any other web address shows as plain text, not a link. If you already take bookings through a separate booking service, write its address on the page; it shows as text, not a button. The page explains and the booking happens where it does today.

You will see sites that offer a personal trainer website template, and a template can be fine. The usual problem is the leftover text. A template arrives full of someone else's sentences, and the job turns into finding and deleting them. With Klarhimmel you describe your business in your own words and the first page is built from what you wrote. What you did not tell it is left out, not made up, so read it through and correct anything that is not true. Read it once on your phone anyway. Check the place names, the days, the prices and the contact line, and ask for changes in plain words, such as "move the Thursday session to 18:30" or "add that I also coach online".

A kept page goes live at a Klarhimmel address, free, with a small "Made with Klarhimmel" line at the bottom. Your own domain is not part of that yet. It is a good page to link from Instagram or a message, and it will not by itself make you appear when someone searches on Google.

Below is a sample description for an invented trainer, Riverside PT, with made-up prices. The link fills the box on our Business Launcher page with this text. Change the name, places and prices to yours, then press Enter yourself. Nothing is built until you do.

Try a trainer description in the box

For getting found, read the article on getting found.